- Office Practice N4
- Information Processing N4
- Communication N4
- Computer Practice N4
The Public Relations Diploma will provide students’ with the necessary skill set to perform effectively in a public relations role. A public relations role is to foster a good relationship with the organisation and the public. You may be asked to create corporate and marketing communications, drafting speeches, and handling product launches (to name a few)
Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation’s stakeholders. They then report and explain the findings to its management.